August is All About Breastfeeding
While breastfeeding has countless benefits for both mom and baby alike, there is still work to be done to raise awareness and promote it around the world. That’s why every year, August is all about breastfeeding.
The month kicks off with World Breastfeeding Week, held August 1-7. This week is coordinated by the World Alliance for Breastfeeding Action and this year's theme "celebrates working together for the common good, which produces sustainable results, greater than the sum of our individual efforts."
The Big Latch On takes place annually during World Breastfeeding Week and is one of the week’s most well-recognized efforts. Hosts organize hundreds of Big Latch On events around the world, where moms gather to celebrate breastfeeding and latch their children all at the same time. Mothers’ Milk Bank of North Texas is sponsoring the local Big Latch On in Fort Worth, taking place August 5.
Recognition of breastfeeding doesn’t end after the first week of the month. The United States Breastfeeding Committee declares the whole month of August as National Breastfeeding Month and works to “build a landscape of breastfeeding support.” This includes social media outreach, facilitating conversations and building support for policy and practice changes regarding breastfeeding.