Latching On in Cowtown Supports Breastfeeding Worldwide

Latching On in Cowtown Supports Breastfeeding Worldwide

Wednesday, 7/6/2016

What happens when more than 200 moms gather in Fort Worth to celebrate breastfeeding? The result is The Big Latch On, where moms come together and breastfeed their children at the same time. For first time event-goers, visualizing or even participating in this might seem strange. However, with a purpose of raising breastfeeding awareness and acceptance, this community effort suddenly feels warmhearted and empowering.

The Big Latch On is an international event with locations around the world, which is celebrated annually during World Breastfeeding Week. In Fort Worth, the free event is in conjunction with the 5th Annual Family Expo, which will take place from 9 a.m. to 1 p.m. Saturday, August 6 at Fort Worth Botanic Garden.

“The Big Latch On has become Tarrant County’s signature yearly event that is ‘mother and baby friendly’ by showcasing breastfeeding in public,” Layne Walker, Secretary of Tarrant County Breastfeeding Coalition, said. “It’s a breastfeeding-friendly place for the whole family; a common oddity in our society. The event has helped to open the eyes of the public to view breastfeeding as the norm for nourishing and nurturing our children.”

Participating moms and children will head out to the Botanic Garden lawn at 10:30 a.m. to breastfeed together for one minute. During the 2015 event, 278 children latched at the same time. Over 50 vendors and activities will be located indoors in the Redbud & Oak Hall.

“I see the Tarrant County Breastfeeding Coalition’s Big Latch On event continuing to grow as the annual Tarrant County breastfeeding promotional event for mothers and their families to be celebrated for their choice to provide breastmilk for their babies,” Pat Alridge, Executive Director of Women’s, Infants and Children’s Services of JPS Health Network said. “The Big Latch On increases awareness of the challenges mothers face with continuing to breastfeed and provides an opportunity for support, advocacy and acceptance within the community.”

The Big Latch On and Family Expo is hosted by Tarrant County Breastfeeding CoalitionMothers’ Milk Bank of North Texas and JPS Health Network. Be sure to RSVP to the event by clicking here and receive event updates and reminders.

Two mothers breastfeeding their babies
Mothers' Milk Bank of North Texas exhibit at an event
Mother, holding her baby, looking at silent auction items